Due to the steadily growing international significance of the award, this year's ceremony was held bilingually: Jens Kallfelz, Managing Director of the Kopfkunst communications agency, who has closely supported the award since it was first announced in 2008, led the evening in German. For the guests from Mexico, Spain, England, Ireland and the Netherlands, Bauwelt editor Josepha Landes translated into English. One topic of the moderation, before moving on to the highlight of the evening, the announcement of the winners, was the new namesake Erich Mendelsohn. In his welcoming speech, Dr. Thomas Welter, Executive Director of the Bund Deutscher Architektinnen und Architekten (BDA), praised the decision: "In Erich Mendelsohn, we have found a name that fits the award perfectly: He was able to deal with all building materials, including brick." Ernst Buchow, chairman of the awarding Initiative Bauen mit Backstein (Building with Brick), took a look at the future of brick in his welcoming words: "We have all the answers to the questions that are being asked. I am firmly convinced that we will succeed in producing bricks in a climate-neutral way!"